医药行业从竞争走向竞合

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                    <p><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">　　近日，国内六大医药企业上海医药、广药白云山、南京医药、哈药股份、天津医药、重庆医药联合签署《筹建联合医药平台合作备忘录》，拟共同出资5亿元，建立采购平台公司，通过合作互通、降低自有品种的准入门槛，提升六方产品引进能力和议价能力，降低企业采购、运营成本。&nbsp;</span><br style="list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"  /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">　　《合作备忘录》指出，六方采购平台主要定位于实现三方面共享服务功能，一是战略品种、代理品种的采购平台，将为各成员企业引进代理和战略产品，降低采购成本；二是作为自有工业产品的共享平台，通过有效机制，促使六方在各自优势区域内相互支持自有工业产品的市场准入和渠道销售工作，降低运营成本；三是作为原辅材料采购的整合信息平台，六方将以工业原辅材料集中采购为合作点，减少原辅材料价格波动对企业影响，实现生产成本的降低。&nbsp;</span></p><p style="text-align:center"><span style="line-height: 30px;"><img data-s="300,640" data-type="jpeg" src="http://mmbiz.qpic.cn/mmbiz/dx3KibwtDhvdpyZnSnywS8dY4gjAAjGTp0CIB6QnNfvlCqC5KanUPyKzTQELppPDHH4fd3lLwic7HjOByUqA45rA/0?wx_fmt=jpeg" data-ratio="0.6683544303797468" data-w="395"  /><br  /></span></p><p><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">　　业内人士分析认为，六方组建的联合采购平台公司重要的业务就是战略品种和代理品种的采购，并将依托南沙自贸区的跨境贸易优势，有望成为全球采购平台。&nbsp;</span><br style="list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"  /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">　　据《经济日报》记者了解，本次合作的六大医药企业均为行业龙头，拥有药品批文近万个，销售收入合计近3000亿元，销售网络覆盖华南、华北、华东、华西、东北等医药市场。&nbsp;</span><br style="list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"  /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">　　在业界看来，如此高起点、高规格的医药企业“牵手”在行业内尚属首次。如果六方合作顺利达成，不仅会提升企业在商品、原材料采购谈判中的地位和影响力，统一谈判、统一采购形成的规模优势也将有助于提升产品引进能力和议价能力，同时通过合作互通，有效降低自有品种在各企业的准入门槛，最终实现采购和运营成本降低。&nbsp;</span><br style="list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"  /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">　　六大药企之所以“抱团”发展，主要源于医药行业增速放缓。近年来，药品生产销售收入增速放缓趋势明显，自2011年起，医药行业增速从20%、18%、13%降到9%左右。医药行业急需转型，“抱团”发展无疑是医药企业突围的有效路径。&nbsp;</span></p><p style="text-align:center"><span style="line-height: 30px;"><img data-s="300,640" data-type="jpeg" src="http://mmbiz.qpic.cn/mmbiz/dx3KibwtDhvdpyZnSnywS8dY4gjAAjGTpSZFiaCgoPmaTwyX1UiawAAN1s0gLiadXEAFrag2Bpgzf2iaQTiaYyEEgvzA/0?wx_fmt=jpeg" data-ratio="0.738255033557047" data-w="298"  /><br  /></span></p><p><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">　　业内人士指出，此次平台的搭建顺应了医药行业发展趋势及国家医改政策。一方面，通过放大区域资源优势，加强企业间工、商业网络合作与互通，提升自有品种的渠道销售能力；另一方面，通过商品、原材料的统一采购形成规模优势，加强了产品引进能力和专业服务能力。这也意味着医药行业开启了从竞争走向竞合、互补发展的新模式，不仅有利于促进行业规范标准的建立，对我国医药行业也将带来积极而深远的影响。</span><br  /></p><p><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);"><br  /></span></p><p><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);"></span></p><p style="line-height: 25.6px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-family: Arial, Verdana, sans-serif; font-size: 14px; line-height: 24px; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(249, 249, 249);">广州市设备维修有限公司</span><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; 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