Discuz! Board

 找回密码
 立即注册
搜索
热搜: 活动 交友 discuz
查看: 85|回复: 0

医疗器械电商时代来临

[复制链接]

1万

主题

1万

帖子

5万

积分

管理员

Rank: 9Rank: 9Rank: 9

积分
58026
发表于 2020-10-21 13:33:36 | 显示全部楼层 |阅读模式

                    

                    

                    
                    
                    <p style="margin-top: 0px; margin-bottom: 0px; padding: 15px 0px 0px; border: 0px; outline: 0px; font-size: 14px; vertical-align: baseline; font-family: 宋体; line-height: 24px; white-space: normal; background-color: rgb(247, 247, 247); text-indent: 2em;">在之前,很多人还觉得医疗器械电商时代很遥远,但随着2014年我国大力发展医疗器械产业,这一市场的活力也大大促进了电商渠道的发展,已经有一些企业在电商渠道取得了不错的成绩,常用的慢性病诊疗器械、装饰性隐形眼镜以及计生用品等在电商渠道都取得了不错的业绩,今年医疗器械电商更是进入激烈竞争阶段,想要扩大销量还应该更多的探索电商渠道。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 15px 0px 0px; border: 0px; outline: 0px; font-size: 14px; vertical-align: baseline; font-family: 宋体; line-height: 24px; white-space: normal; background-color: rgb(247, 247, 247); text-indent: 2em;">天猫是我国最大的电商交易平台,天猫医药馆为很多想要开拓网上渠道的医疗相关企业带来希望,一些网上药店在此辛勤耕作,业绩年年走高,而医疗器械这一细分领域也随着行业的发展开始在电商渠道崭露头角。据天猫数据显示,在2014年12月份,几大医疗器械品牌都取得了不错的销量,如欧姆龙、鱼跃、博士伦、杜蕾斯、海昌、强生等等,这是医疗器械电商化的良好开端,未来这一渠道还会进一步扩大。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 15px 0px 0px; border: 0px; outline: 0px; font-size: 14px; vertical-align: baseline; font-family: 宋体; line-height: 24px; white-space: normal; background-color: rgb(247, 247, 247); text-indent: 2em;">据了解,这些热销医疗器械产品包括电子血压计、血糖仪、电子体温计、血糖试纸、避孕套、计步器、雾化器、轮椅、装饰性隐形眼镜等等,装饰性隐形眼镜即民众常说的美瞳,该产品的公众认可度非常高,已经成为很多爱美人士的必然选择,近几年,该产品的销量一直不错,不仅实体店销售量大,网络也是其重要的渠道。而电子血压计以及血糖仪等产品则是随着人口老龄化加剧、慢性病爆发等原因而销量猛增,据了解,这类医疗器械已经成为家庭常备的产品,更是馈赠长辈的佳品,随着民众健康理念的提升,这类产品颇受欢迎。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 15px 0px 0px; border: 0px; outline: 0px; font-size: 14px; vertical-align: baseline; font-family: 宋体; line-height: 24px; white-space: normal; background-color: rgb(247, 247, 247); text-indent: 2em;">家用医疗器械已经成为医疗器械的重要分支,今年这类产品将更多的通过电商渠道销售,网上竞争将日趋激烈,一些企业网上渠道已经铺开,而很多企业还在观望状态,要想把握这一渠道还应该及早准备。</p><p><br  /></p><p>2015,品牌合作推广招募中。。。。。</p><p style=""><img src="http://mmbiz.qpic.cn/mmbiz/rz7R73cuHRrv6jdOCoJeZmYwvEAIoHpY0a7yJL2egiaEokLTpwkIsIRTzTFUic09aEThKHS4hrEcSqU0lAS3tu5g/0" data-ratio="0.14784394250513347" data-w="487" width="auto" src="http://mmbiz.qpic.cn/mmbiz/rz7R73cuHRrv6jdOCoJeZmYwvEAIoHpY0a7yJL2egiaEokLTpwkIsIRTzTFUic09aEThKHS4hrEcSqU0lAS3tu5g/0?tp=webp&amp;wxfrom=5" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /></p><p style=""><legend style="margin: 0px; padding: 0px; max-width: 100%; white-space: normal; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; orphans: 2; widows: 2; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(102, 102, 102); box-sizing: border-box !important; word-wrap: break-word !important;"><span class="bkcolor" style="margin: 0px 8px 0px 0px; padding: 4px 10px; max-width: 100%; color: rgb(255, 255, 255); background-color: rgb(191, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important; border-top-left-radius: 5px !important; border-top-right-radius: 5px !important; border-bottom-right-radius: 5px !important; border-bottom-left-radius: 5px !important;"></span></strong><strong style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(60, 117, 45); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(192, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">ID: </span></strong></span></legend></p><p style=""><legend style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; orphans: 2; widows: 2; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(60, 117, 45); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(192, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"></span></strong></span></legend></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; line-height: 24px; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">平台的理念:分享维修经验,为工程师提供技术配件支持,为临床使用者提供医疗器械使用保养维护信息,关注我们传递正能量。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; line-height: 24px; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 仿宋; font-size: 19px; box-sizing: border-box !important; word-wrap: break-word !important;">微信公众号:</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; line-height: 24px; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 仿宋; font-size: 19px; box-sizing: border-box !important; word-wrap: break-word !important;">    </span><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 0, 0); font-size: 20px; box-sizing: border-box !important; word-wrap: break-word !important;"></span></strong><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; line-height: 24px; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 仿宋; font-size: 19px; box-sizing: border-box !important; word-wrap: break-word !important;">群主微信号:</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: sans-serif; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;"> </span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; line-height: 24px; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); box-sizing: border-box !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 20px; color: rgb(255, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">    shanying916</span></strong></p><fieldset class="brcolor" style="margin: 0px; padding: 5px; max-width: 100%; min-width: 0px; color: rgb(62, 62, 62); line-height: 24px; white-space: normal; border: 1px solid rgb(0, 187, 236); font-family: 微软雅黑; font-size: 12px; background-color: rgb(248, 247, 245); box-sizing: border-box !important; word-wrap: break-word !important;"><legend style="margin: 0px 10px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); border-width: 0px; box-sizing: border-box !important; word-wrap: break-word !important;"><span class="bkcolor" style="margin: 0px; padding: 5px 10px; max-width: 100%; border: 0px; color: rgb(255, 255, 255); font-weight: bold; font-size: 14px; border-top-left-radius: 5px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 5px; background-color: rgb(0, 187, 236); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">复制上面微信号</span><img data-s="300,640" data-ratio="1.35" data-w="20" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6NE8iaIXiblrE1WKyXQz6qbATAS0VZxTKlGupjMMNvicoNs9vhvYGBr83wmsdO1ouTw7kVDibk9w6VoMg/0" class="" id="c6" width="auto" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6NE8iaIXiblrE1WKyXQz6qbATAS0VZxTKlGupjMMNvicoNs9vhvYGBr83wmsdO1ouTw7kVDibk9w6VoMg/640?tp=webp&amp;wxfrom=5" style="margin: 0px; padding: 0px; border: 0px; box-sizing: border-box !important; word-wrap: break-word !important; visibility: visible !important; width: auto !important;"  /><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">联系我哟</span></span></legend><blockquote style="padding: 0px; max-width: 100%; border: 0px; box-sizing: border-box !important; word-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; border: 0px; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; border: 0px; color: rgb(255, 192, 0); font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;"></span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 192, 0); border: 0px; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">? </span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); border: 0px; line-height: 28px; box-sizing: border-box !important; word-wrap: break-word !important;">定期推送</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 192, 0); border: 0px; line-height: 28px; box-sizing: border-box !important; word-wrap: break-word !important;">医械资讯</span><span style="margin: 0px; padding: 0px; max-width: 100%; border: 0px; line-height: 28px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">,</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(0, 176, 80); box-sizing: border-box !important; word-wrap: break-word !important;">厂家推介</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">,</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(112, 48, 160); box-sizing: border-box !important; word-wrap: break-word !important;">维修知识</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">,</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(0, 176, 240); box-sizing: border-box !important; word-wrap: break-word !important;">产品知识</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">,</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(146, 208, 80); box-sizing: border-box !important; word-wrap: break-word !important;">医疗器械相关</span></span></span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">等诸多优质内容,</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">最接地气</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">、</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">重价值</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">的医疗器械微信平台!关注我们妥妥没错,<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">推广合作联系我呦</span>!</span></span></p></blockquote></fieldset><p style=""><img data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6MYAEPWTib8tjxcvx0icbN5kq6PvfS6PHyKaMRwicKyXRpyaPRoHgn3OOr1vBKYm6b9vtYp87hJM8nXw/0" data-ratio="0.7835365853658537" data-w="328" width="auto" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6MYAEPWTib8tjxcvx0icbN5kq6PvfS6PHyKaMRwicKyXRpyaPRoHgn3OOr1vBKYm6b9vtYp87hJM8nXw/640?tp=webp&amp;wxfrom=5" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /></p>
               
回复

使用道具 举报

您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

Archiver|手机版|小黑屋|Comsenz Inc. ( 浙ICP备17000336号-1 )

GMT+8, 2025-7-5 06:20 , Processed in 0.137331 second(s), 34 queries .

Powered by Discuz! X3.4

© 2001-2017 Comsenz Inc.

快速回复 返回顶部 返回列表