移动时代，选择什么形式才能快速传播？

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                    <section style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; line-height: 19.6923px; white-space: normal; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section data-role="outer" label="Powered by gulangu" style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important; word-wrap: break-word !important;"><section class="" data-tools="gulangu" data-id="86134" data-color="rgb(206, 120, 37)" data-custom="rgb(206, 120, 37)" style="max-width: 100%; box-sizing: border-box; border: 0px none; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; text-align: center; text-indent: 0em; line-height: 2em; word-wrap: break-word !important;"><br  /></p><section style="padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box; display: inline-block; word-wrap: break-word !important; background-color: rgb(254, 254, 254);"><span style="max-width: 100%; font-size: 36px; color: rgb(206, 120, 37); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1</strong></span></section><p><br  /></p><section style="margin-top: -1.2em; margin-bottom: 0.65em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section data-width="20%" style="margin-right: auto; margin-left: auto; max-width: 100%; box-sizing: border-box; border-top-width: 1px; border-top-style: solid; border-color: rgb(206, 120, 37); width: 129.195px; word-wrap: break-word !important;"></section></section></section><p style="max-width: 100%; min-height: 1em; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p></section></section><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">最近，美式橄榄球联盟（NFL）出了个新规定，不允许球队在社交媒体上发布比赛视频和GIF图片，违者将会被罚款。</span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p><br  /></p><p style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; white-space: normal; text-align: center; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"><img data-ratio="0.4702702702702703" src="http://mmbiz.qpic.cn/mmbiz_gif/CCX3ibibVvicoSL2VPHsLjuzaEvuK0gIb67JtIrxUkFhNLXhN2ALvlJrDzh6icS5nXd3PVGx2OKFIZ6ZZ6u2QoicRkQ/0?wx_fmt=gif" data-type="gif" data-w="370" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; text-align: right; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(206, 120, 37); font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;<span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">▲</span></span><span style="max-width: 100%; color: rgb(136, 136, 136); font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;">蓝瘦，香菇。NFL居然禁止发GIF</span></p><p style="max-width: 100%; min-height: 1em; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;"><br  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">要我说呀，这种封堵是最笨的办法了。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">你想想，为什么GIF会火呀？因为用户喜欢呀。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">既然用户喜欢，那别人可以发，你有了转播权，再做些有趣、好玩的GIF发出去，用户不全是你的了，</span><span style="max-width: 100%; line-height: 1.6; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">哪还需要担心流量流失的问题啊？</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"></span></p><p><br  /></p><p style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; white-space: normal; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><section style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; line-height: 19.6923px; white-space: normal; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section data-role="outer" label="Powered by gulangu" style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important; word-wrap: break-word !important;"><section class="" data-tools="gulangu" data-id="86134" data-color="rgb(206, 120, 37)" data-custom="rgb(206, 120, 37)" style="max-width: 100%; box-sizing: border-box; border: 0px none; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; text-align: center; text-indent: 0em; line-height: 2em; word-wrap: break-word !important;"><br  /></p><section style="padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box; display: inline-block; word-wrap: break-word !important; background-color: rgb(254, 254, 254);"><span style="max-width: 100%; font-size: 36px; color: rgb(206, 120, 37); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">2</strong></span></section><p><br  /></p><section style="margin-top: -1.2em; margin-bottom: 0.65em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section data-width="20%" style="margin-right: auto; margin-left: auto; max-width: 100%; box-sizing: border-box; border-top-width: 1px; border-top-style: solid; border-color: rgb(206, 120, 37); width: 129.195px; word-wrap: break-word !important;"></section></section></section><p style="max-width: 100%; min-height: 1em; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p></section></section><p><br  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; line-height: 1.6; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">科普一下，什么是GIF动图？</span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; line-height: 1.6; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">还记得，里约奥运会火遍大江南北的傅园慧吗？我们到处看到她的精彩表情和“已经用了洪荒之力了”这句名言，就是通过GIF动图传播的。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">动图不仅可以让用户在最短的时间里直接看到精彩的瞬间，还能传递具体的情感和态度，最大化地利用了碎片化时间。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">移动互联网时代，用户越来越关注娱乐性，文字、图片、音频、视频、GIF动图、直播、AR海报等，都是现在主流的传播形式。</span></p><p><br  /></p><p style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; white-space: normal; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><section style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; line-height: 19.6923px; white-space: normal; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section data-role="outer" label="Powered by gulangu" style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important; word-wrap: break-word !important;"><section class="" data-tools="gulangu" data-id="86134" data-color="rgb(206, 120, 37)" data-custom="rgb(206, 120, 37)" style="max-width: 100%; box-sizing: border-box; border: 0px none; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; text-align: center; text-indent: 0em; line-height: 2em; word-wrap: break-word !important;"><br  /></p><section style="padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box; display: inline-block; word-wrap: break-word !important; background-color: rgb(254, 254, 254);"><span style="max-width: 100%; font-size: 36px; color: rgb(206, 120, 37); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">3</strong></span></section><p><br  /></p><section style="margin-top: -1.2em; margin-bottom: 0.65em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section data-width="20%" style="margin-right: auto; margin-left: auto; max-width: 100%; box-sizing: border-box; border-top-width: 1px; border-top-style: solid; border-color: rgb(206, 120, 37); width: 129.195px; word-wrap: break-word !important;"></section></section></section><p style="max-width: 100%; min-height: 1em; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p></section></section><p><br  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; line-height: 1.6; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">我们先来看一下静态图片、GIF动图和短视频这三种形式。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">在2013年之前，一张静态的，制作精美的海报就能引起大家的兴趣。但是现在，GIF动图和短视频是目前社交网站比较流行的传播形式。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">动图能将最精彩的内容迅速传递给用户，或者做成用户喜欢的表情包，将喜剧效果最大化。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">短视频可以把声音、图片、文字都结合起来了，感染力和表现力也非常强，用户可以用碎片化时间去看一个完整的故事。</span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-align: center; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"><img data-ratio="0.7365591397849462" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_jpg/CCX3ibibVvicoSL2VPHsLjuzaEvuK0gIb67SIfBTXd2LiaQKzw4J7J4PxOZQCwD7YKxF5ZmgZibtMLFuD3VrUhUUbzw/640?wx_fmt=jpeg" data-type="jpeg" data-w="558" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-align: center; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p><br  /></p><section style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; line-height: 19.6923px; white-space: normal; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section data-role="outer" label="Powered by gulangu" style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important; word-wrap: break-word !important;"><section class="" data-tools="gulangu" data-id="86134" data-color="rgb(206, 120, 37)" data-custom="rgb(206, 120, 37)" style="max-width: 100%; box-sizing: border-box; border: 0px none; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; text-align: center; text-indent: 0em; line-height: 2em; word-wrap: break-word !important;"><br  /></p><section style="padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box; display: inline-block; word-wrap: break-word !important; background-color: rgb(254, 254, 254);"><span style="max-width: 100%; font-size: 36px; color: rgb(206, 120, 37); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">4</strong></span></section><p><br  /></p><section style="margin-top: -1.2em; margin-bottom: 0.65em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section data-width="20%" style="margin-right: auto; margin-left: auto; max-width: 100%; box-sizing: border-box; border-top-width: 1px; border-top-style: solid; border-color: rgb(206, 120, 37); width: 129.195px; word-wrap: break-word !important;"></section></section></section><p style="max-width: 100%; min-height: 1em; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p></section></section><p><br  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; line-height: 1.6; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">那么结合到实际，<strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; line-height: 1.6; color: rgb(206, 120, 37); box-sizing: border-box !important; word-wrap: break-word !important;">企业应该怎么选择适合的表达形式呢？</span></strong></span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">如果企业想要做事件营销或者社会化营销，就可以利用动图，它的传播速度快、传播范围广。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">如果企业想要传递自己清晰的价值观和明确的态度，就可以借助短视频这种形式。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">但是短视频的内容要非常优质，并且与用户相关性强，或者能够鼓励用户参与进来，它的传播效果才会更强。</span></p><p><br  /></p><p style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; white-space: normal; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><section style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; line-height: 19.6923px; white-space: normal; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section data-role="outer" label="Powered by gulangu" style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important; word-wrap: break-word !important;"><section class="" data-tools="gulangu" data-id="86134" data-color="rgb(206, 120, 37)" data-custom="rgb(206, 120, 37)" style="max-width: 100%; box-sizing: border-box; border: 0px none; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; text-align: center; text-indent: 0em; line-height: 2em; word-wrap: break-word !important;"><br  /></p><section style="padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box; display: inline-block; word-wrap: break-word !important; background-color: rgb(254, 254, 254);"><span style="max-width: 100%; font-size: 36px; color: rgb(206, 120, 37); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">5</strong></span></section><p><br  /></p><section style="margin-top: -1.2em; margin-bottom: 0.65em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section data-width="20%" style="margin-right: auto; margin-left: auto; max-width: 100%; box-sizing: border-box; border-top-width: 1px; border-top-style: solid; border-color: rgb(206, 120, 37); width: 129.195px; word-wrap: break-word !important;"></section></section></section><p style="max-width: 100%; min-height: 1em; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p></section></section><p><br  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); line-height: 1.6; box-sizing: border-box !important; word-wrap: break-word !important;">所以<strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(206, 120, 37); line-height: 1.6; box-sizing: border-box !important; word-wrap: break-word !important;">企业要想增强用户的活跃度，和用户进行更贴切实际的真实互动，就可以选择直播这种形式。</span></strong></span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">除了以上这些形式，还有更新颖的内容传播形式，就是借助新科技进行内容传播，比如AR和VR。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">有家叫“米多娱乐”的企业就把AR和VR结合起来，做成AR海报，拿来宣传和推广节目。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">除了AR海报，它还利用VR技术，做了“到曼城寻找李易峰VR”的H5项目、戛纳电影节VR明星专访、滴滴出行VR宣传片等内容。</span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-align: right; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"><img data-ratio="0.75" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_jpg/CCX3ibibVvicoSL2VPHsLjuzaEvuK0gIb67jlobgcpd1MqHsHJTmNdlZU002TiauYjrpy7c3NJfD4riaZdwxrJ6SQ7w/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /><span style="max-width: 100%; color: rgb(206, 120, 37); font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">▲</span><span style="max-width: 100%; color: rgb(136, 136, 136); font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;">借助新科技能更好地传播内容</span></span></p><p><br  /></p><p style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; white-space: normal; text-indent: 0em; line-height: 2em; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><section style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; line-height: 19.6923px; white-space: normal; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section data-role="outer" label="Powered by gulangu" style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important; word-wrap: break-word !important;"><section class="" data-tools="gulangu" data-id="86134" data-color="rgb(206, 120, 37)" data-custom="rgb(206, 120, 37)" style="max-width: 100%; box-sizing: border-box; border: 0px none; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; text-align: center; text-indent: 0em; line-height: 2em; word-wrap: break-word !important;"><br  /></p><section style="padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box; display: inline-block; word-wrap: break-word !important; background-color: rgb(254, 254, 254);"><span style="max-width: 100%; font-size: 36px; color: rgb(206, 120, 37); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">6</strong></span></section><p><br  /></p><section style="margin-top: -1.2em; margin-bottom: 0.65em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section data-width="20%" style="margin-right: auto; margin-left: auto; max-width: 100%; box-sizing: border-box; border-top-width: 1px; border-top-style: solid; border-color: rgb(206, 120, 37); width: 129.195px; word-wrap: break-word !important;"></section></section></section><p style="max-width: 100%; min-height: 1em; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p></section></section><p><br  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">我们的自媒体采用的是音频+文字的形式，就是考虑到大家在接收信息的时候可能是早上洗脸刷牙的时候，或者上下班、开车的时候。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">在这些场景下看手机不方便，就可以选择听语音的方式，同样不会错过精彩的内容。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(206, 120, 37); box-sizing: border-box !important; word-wrap: break-word !important;">当然形式只是内容的载体，而且形式一定是基于内容足够优秀的基础上，才能够创造更大的价值。</span></strong></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; letter-spacing: 1px; text-indent: 0em; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">那么，你会怎样把内容与形式结合起来进行传播呢？不妨在下方留言，和我一起过招。</span></p><p><br  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-family: Arial, Verdana, sans-serif; font-size: 14px; line-height: 24px; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(249, 249, 249);">广州市设备维修有限公司</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">地址：广州市天河区银利街银利茶叶博览中心E栋4楼E4030室 &nbsp;&nbsp;</span><span style="font-size: 14px; line-height: 1.75em;">&nbsp; &nbsp;&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; line-height: 1.75em;">邮编：510507</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">电话：(+86)020-8722 8723 &nbsp; &nbsp;8764 5360 &nbsp; &nbsp;8764 2943 &nbsp; &nbsp;&nbsp;</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">传真：020-8722 8623</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">全国统一免费服务热线：400-020-6788</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">微信公众帐号：</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><img data-ratio="1" data-type="jpeg" data-w="120" width="auto" src="http://mmbiz.qpic.cn/mmbiz/dx3KibwtDhvfCZvZq5PcthnDKlnnq3AalhbichW77J3B70osicTickklZybNKUZqc44DZ0oaWaHm2p0TaA9478icwPg/640?wx_fmt=jpeg" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">维修咨询：QQ: &nbsp;712638 404</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">设备咨询: &nbsp; QQ: &nbsp;712638 405</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">软件咨询：QQ: 712638 406</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">配件咨询：QQ: &nbsp; 712638 407</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">交流Q群：1106 11074</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">网址：http://www.yiliaoshebeiweixiu.com</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 12px; font-family: Arial, Verdana, sans-serif; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">电子邮箱：service@yiliaoshebeiweixiu.com</span></p><p><br  /></p>