|
|
<p style="list-style: none; border: 0px; line-height: 30px; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"> “魏则西事件”之后，百度的整改又有新消息。5月24日，百度宣布，对搜索页面调整完毕，已全面落实整改措施。未来，商业推广的排序将以信用分为主要参考因素，违规行为会导致信用分扣除，进而影响推广结果的排序和显示。</p><p style="list-style: none; border: 0px; line-height: 30px; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"> 5月9日，网信办联合调查组就“魏则西事件”向百度发出整改要求，规定其在5月31日前改变竞价排名机制，提出以信誉度为主要权重的排名算法并落实到位。百度表示，自己已提前一周兑现承诺。 <br style="list-style: none; line-height: 1.5;" />根据百度提供的资料，在调查组调查期间，百度一共下线2518家医疗机构、1.26亿条医疗信息。同时，百度还撤除了一些疾病搜索结果中置顶的推广内容，使页面只显示自然结果。</p><p style="list-style: none; border: 0px; line-height: 30px; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br /></p><p style="list-style: none; border: 0px; line-height: 30px; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><img data-s="300,640" data-type="png" src="http://mmbiz.qpic.cn/mmbiz/dx3KibwtDhveoLmrhdk47ziav4AyangL9ZiaW0icKud7sDFnqhpFu0qMlQdmw4seia1WcQF2yEicmAb3kzBTvezFnrFg/0?wx_fmt=png" data-ratio="0.40467625899280574" data-w="" /><br /></p><p><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px; background-color: rgb(255, 255, 255);"> 在医疗领域，百度表示，未来在审核医疗行业资质时，除了要求提交营业执照、行业资质证明及医疗职业许可证等证件外，新增了强制银行对公账户验证，ICP备案及一致性等要求。同时，百度还将借鉴《广告法》，强制要求推广客户提交《医疗广告审查证明》，以控制推广信息内容。 </span><br style="list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);" /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px; background-color: rgb(255, 255, 255);"> 在推广物料审核上，百度表示，自己在5月分三批次增加了128个风险词汇限制，包括医疗技术、诊疗方法、疾病名称、药物、宣传治愈率、有效率等诊疗效果、夸大宣传、涉及医患关系等风险词汇。目前，限制词库数为15370个。 </span><br style="list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);" /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px; background-color: rgb(255, 255, 255);"> 在推广信息方面，百度表示，已从5月17日起更换百度推广标识，将原来的“推广”标识替换为“商业推广”字样，并对其进行明显提示。百度表示，自己已实现每页面商业推广信息条数所占比例低于30%，即每页面上、下和右侧的推广信息合计起来不超过四条。 </span><br style="list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);" /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px; background-color: rgb(255, 255, 255);"> 对于改变排名机制，百度表示，将依据百度生态合作政策，对公司推广行为进行打分，信用分将成为排序的主要参考因素。 </span><br style="list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);" /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px; background-color: rgb(255, 255, 255);"> 百度表示，目前信用违规行为主要包括对消费者欺诈的行为、经营资格虚假或不符合行业规定、推广网站及推广关键词或创意违法、冒充推广未经授权的商标或品牌、网站信息虚假或不符。 </span><br style="list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);" /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px; background-color: rgb(255, 255, 255);"> 未来，百度将根据推广行为对网民、其他推广公司及百度各方造成的伤害程度，对违规行为进行扣分。对低分的商业推广结果，百度将不予展现。若同一个检索词中所有推广公司信誉均无法满足要求，百度将不在搜索结果中展现商业推广。 </span></p><p style="text-align:center"><span style="line-height: 30px;"><img data-s="300,640" data-type="png" src="http://mmbiz.qpic.cn/mmbiz/dx3KibwtDhveoLmrhdk47ziav4AyangL9Zx2YVeRpUS4KbM5mseZW4Qebia2xiauAUWGg3G4NkerrqWUbFDksXZFsQ/0?wx_fmt=png" data-ratio="1" data-w="265" /><br /></span></p><p><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px; background-color: rgb(255, 255, 255);"> 百度还表示，网民举报、投诉等信息也将逐渐纳入信用计算模型。</span><br /></p><p><br /></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-family: Arial, Verdana, sans-serif; font-size: 14px; line-height: 24px; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(249, 249, 249);">广州市设备维修有限公司</span><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">地址：广州市天河区银利街银利茶叶博览中心E栋4楼E4030室 邮编：510507</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">电话：(+86)020-8722 8723 8764 5360 8764 2943 传真：020-8722 8623</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">全国统一免费服务热线：400-020-6788</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">微信公众帐号：</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><img data-ratio="1" data-w="120" width="auto" xhe_src="http://mmbiz.qpic.cn/mmbiz/dx3KibwtDhvfCZvZq5PcthnDKlnnq3AalhbichW77J3B70osicTickklZybNKUZqc44DZ0oaWaHm2p0TaA9478icwPg/0?tp=webp&wxfrom=5" data-type="jpeg" src="http://mmbiz.qpic.cn/mmbiz/dx3KibwtDhvfCZvZq5PcthnDKlnnq3AalhbichW77J3B70osicTickklZybNKUZqc44DZ0oaWaHm2p0TaA9478icwPg/640?wx_fmt=jpeg" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;" /></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">维修咨询：QQ: 712638 404</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">设备咨询: QQ: 712638 405</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">软件咨询：QQ: 712638 406</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">配件咨询：QQ: 712638 407</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">交流Q群：1106 11074</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">网址：http://www.yiliaoshebeiweixiu.com</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">电子邮箱：service@yiliaoshebeiweixiu.com</span></p><p><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;"><br /></span></p><p><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px; background-color: rgb(255, 255, 255);"><br /></span><br /></p>
|
|
发表于 2020-10-19 23:59:24